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Facebook is going after those conversations as competition heats up with Twitter over digital advertising dollars.Earlier this year, Facebook rolled out Twitter-like "trending" topics that show popular stories on the site.Think of it as a Facebook group for your smartphone — except you're not tied to your real identity and you're not limited to your Facebook friends or friends of friends.
Rooms is the latest mobile app to emerge from Facebook's Creative Labs.
The goal is for people to use the name or nickname that makes them feel the most comfortable discussing the topic, Miller said.
They can use different pseudonyms in different rooms, but they have to use the same one in a specific room, Miller said."There is a good reason in a lot of situations why you don't want people to know who you are and it's not because of something sketchy," Miller said.
Last year, it debuted hashtags, with words preceded by "#" so users can more easily track conversations.
But Facebook is largely built around sharing private moments with friends so breaking into the public realm has been challenging.