Interrical dating articles
During the Super Bowl this year, the brand double-downed on its efforts to be reflective of a diverse nation and released a second commercial featuring the same family.In the new ad, the mother is pregnant with the couple’s second child. This set of advertisements reflects the increase of interracial marriages in America, but Cheerios is not the first brand to have such a couple in its commercials.According to reports, black men have a higher rate of interracial marriage than black women, which means it’s more common, and yet it also launches more racist backlash.While bigots focus on tearing down the significance of the family in the Cheerios commercials, advertisements featuring white men with nonwhite women are overlooked.Many brands over the last several years have had ads that feature black women with white men, and yet they didn’t cause anywhere near the level of controversy as the Cheerios ads.Why does seeing a black man with a white woman stir up a hornet’s nest of racism, but not the reverse?
It hasn’t received negative attention of any note, perhaps because people are less willing to launch hate at an amputee.
Perhaps it’s because black women dating white men has been promoted as panacea for all the alleged problems black women face when it comes to dating.
In 2009, the dating website Ok Cupid released data suggesting that black women get the fewest responses, even from black men.
The Philadelphia Cream Cheese commercial showing a white man and black woman touching and kissing as they prepare dinner together caused barely a blip.
Even after the Swiffer commercial, or the Tide ad which features an Asian woman and black man as a couple, the second Cheerios installment still caused controversy.